Telewest
Broadband
Telewest consolidated a range of data, voice, TV, and video
services over a single network quickly, cost-effectively, and with
tremendous scalability. It chose the Cisco 7609 routing platform.
Telewest is one of the largest broadband communications and media
groups in the United Kingdom, providing multichannel television,
telephone, and Internet services to 1.8 million residential customers
in England and Scotland. While Telewest Business supplies broadband
services to consumer, business, and public-sector markets, its content
division, Flextech, is the BBC's partner in UKTV. Together they
are the largest supplier of basic channels to the UK pay-TV market
with a portfolio that combines wholly owned and managed channels,
including ten joint venture channels with the BBC.
One of the company's strategic goals was to launch Teleport, a TV-on-demand
(TVoD) service for customers by 2006, which would also include on-demand
programming from the BBC and other television content providers.
Traditionally, voice, video, business data services, and broadband
Internet access services have been delivered over separate networks.
The new TV-on-demand services would normally have required Telewest
to build a dedicated transport network. However, as demand for IP-based
services and broadband subscription rates are growing rapidly, Telewest
undertook a reevaluation of its network in light of delivering future
capabilities.
"The TV-on-demand service Teleport is bandwidth intensive and
required a significant upgrade to our network distribution and edge
layers", explained Joe Foster, director of network engineering
and technical strategy for Telewest. "In planning for this
service, we realized that by consolidating various networks over
a single platform and upgrading our network edge we could deliver
the Teleport service and several other important projects more cost-effectively
than if we had built a dedicated TVoD network."
Specifically, Telewest wanted to enable public telephone network
users and existing data customers to migrate easily to the new IP-based
services, while enjoying the same reliable service levels they were
accustomed to. Business customers wanted higher-bandwidth Ethernet
and IP virtual private network (VPN) services with quality of service
(QoS) functionality. The company also wanted to assure future scalability
and simplify network management by unifying its infrastructure on
a single edge routing platform.
Teleport Movies
Teleport Movies - or "Filmflex" - in 2006 offered a library
of around 300 of the latest movies. Movies cost between £2
and £3.50 per movie for unlimited viewing for 24 hours. Users
can start watching their film exactly when it suits them and can
pause, rewind and fast forward just like a DVD.
Teleport TV
Teleport TV offered access to a wide range of popular TV series,
documentaries, comedy and kids' programmes. Watch a whole series
in one go or find something that children will want to watch. As
with all Teleport programmes users can pause, rewind and fast forward.
Teleport TV was available at no extra cost with the "Supreme
package" and customers on the Starter and Essential packages
could subscribe for an additional £5 per month.
Teleport Replay
Teleport Replay was available to all Digital TV customers and featured
popular TV programmes shown on over the past 7 days so users can
watch all their favourite programmes at a time that suits them.
Users will also be able to pause, rewind and fast forward.
Teleport Music
Teleport Music was a service that gave users access to a library
of music content. In 2006 there were over 500 music videos to choose
from as well as various concerts and artist biographies. Music videos
cost 40p each and both concerts and artist biographies cost £1.50
each, all of which have unlimited viewing during the 24-hour rental
period. |